Diamonds have long been a symbol of love, luxury, and status. The iconic "Diamonds Are Forever" advertising campaign by De Beers, cemented this idea in the minds of consumers for decades. It seems that there is a new, prominent player in the diamond market, ready to shake things up: Lab-Grown Diamonds.

Most pharmacy's suffer from a negative perception - you go there when you are sick. Why don't pharmacies re-invent themselves, to get rid of this negative association? This case study showcases a concept developed by GS Digital for a generational shift within a pharmacy business.

Royal BAM was tired of relying on traditional marketing, they were looking to freshen things up and use social media tools in their favor. So I made a strategy for them.

Let's face it, banks aren't exactly known for their brilliant social media presence. Stuck in a world of suits and stuffy boardrooms, many struggle to connect with young adults.

Inspired by the Quaker Oats ad for the Paris Olympics, I decided to create a concept ad set for a different industry. That being none other than: Champagne 🍾 The most effective ads often are simple. You look at it and you understand what is being communicated. This approach feels nostalgic as marketeers want to cramp as much information as possible into a 30 second video-ad. The rebel I am went against the grain and decided to take it back to the 80's with cool photography and one liner, still image ads.

The traditional bank branch: sterile, intimidating, and synonymous with long lines. But what if your next banking experience felt more like a welcoming community hub than a financial fortress? That's the vision behind "The Nest" by Giovanni Setzu "Banks are slowly disappearing. Their physical locations are closing down rapidly. So the ones that stay open might as well bring a special experience. That is what we made happen with this redesign of the entire experience."