Giovanni Setzu
Founder & Strategic Advisor
Advising select institutions on perception,
legitimacy, and strategic alignment.

I work with regulated, capital-intensive, and diplomatic organizations to identify gaps between operational authority and external perception. My focus lies in clarifying narrative, strengthening institutional legitimacy, and aligning strategic initiatives with long-term goals. Engagements are selective, often initiated through private introductions or intellectual exchange. I avoid transactional or mass-market consulting, instead concentrating on high-trust, high-impact advisory relationships.

Budapest

Budapest

Professional Approach

My work combines analytical rigor with practical implementation. Whether evaluating narrative alignment, advising on organizational transformation, or guiding strategic positioning, I help institutions translate internal competence into coherent external perception.

Key principles that guide my engagements:

  • Strategic Clarity: Ensuring that leadership decisions are consistently communicated and reinforced externally.

  • Operational Alignment: Bridging internal capability with external messaging to maximize legitimacy.

  • Sustainable Impact: Designing initiatives that endure beyond short-term campaigns or immediate outputs.

Areas of Focus

  • Institutional positioning and narrative alignment

  • Organizational reputation and legitimacy frameworks

  • Cross-border business and regulatory advisory

  • Strategic guidance for technology and infrastructure transformation

The weather in Budapest: ,

Professional Approach

My work combines analytical rigor with practical implementation. Whether evaluating narrative alignment, advising on organizational transformation, or guiding strategic positioning, I help institutions translate internal competence into coherent external perception.

Key principles that guide my engagements:

  • Strategic Clarity: Ensuring that leadership decisions are consistently communicated and reinforced externally.

  • Operational Alignment: Bridging internal capability with external messaging to maximize legitimacy.

  • Sustainable Impact: Designing initiatives that endure beyond short-term campaigns or immediate outputs.

Areas of Focus

  • Institutional positioning and narrative alignment

  • Organizational reputation and legitimacy frameworks

  • Cross-border business and regulatory advisory

  • Strategic guidance for technology and infrastructure transformation

The weather in Budapest: ,

Engagements are selective and typically initiated through prior context or referral.
GS Digital, 2026

Engagements are selective and typically
initiated through prior context or referral.

GS Digital, 2025