Three designer Kinder Easter eggs representing global fashion brands: Maison Margiela, Loewe, and Rick Owens — each with a matching fashion toy reflecting the label’s unique style.

When Kinder Meets Couture

CONCEPT

BRANDING

What if Kinder leaned into a high fashion collaborations?
Easter eggs, dressing up for a holiday, couture fashion.
All in one.
Inspired by Coca Cola x Jean Paul Gaultier in 2012 - but with little collectables that serve as mini expressions of the brands design language. This is how I imagine what it would look like.

A bit random, but what a fun match it turns out to be.

I fogireda, it was to stop wishing and just make it happen.
With a little help from AI… we made it come alive!
(Kind of)

As someone whose passion lies at the intersection of high fashion and storytelling, this idea felt almost inevitable. Easter was always a magical time for me.
After the big family breakfast, I would unwrap a Kinder egg, and dive into the joy of discovery.

Now imagine taking that feeling and giving it a couture twist.

Kinder, an iconic Italian brand, has always leaned into tradition — whether it's through its nostalgic commercials, or its role in family rituals across Europe. But what if they went one step further, and embraced the European spirit of Easter with a high fashion collaboration?

Think:
Loewe x Kinder.
Rick Owens x Kinder.
Or even Margiela x Kinder.

Imagine little eggs wrapped in signature brand colors, and surprise toys that aren’t just playthings — but mini expressions of a brand's design language.
Tiny surrealist accessories.
Sculptural knitwear.
Micro bags.
Traditional Easter, but with editorial flair.

It reminds me a bit of the Jean Paul Gaultier x Coca-Cola collaboration — bold, unexpected, and full of character. Only this time, it’s not about cola bottles in corsets, but Easter eggs with runway-ready mascots. Each one a tribute to a different European house. Sweden represented by Acne Studios. Denmark by Ganni. France by Margiela. Spain by Loewe. And so on.

This is a concept project, imagined with the help of generative AI — but it’s something I’d love to buy if it were real. It combines everything I am into: the elegance of high fashion, the playfulness of Kinder, and the charm of a holiday.

Luxury meets whimsy.
Couture meets chocolate.
Childhood meets the catwalk.

Happy Easter, everyone.

Five designer-themed Kinder Easter eggs featuring Vetements, Acne Studios, Ganni, Margiela, and Loewe—each paired with a stylish toy figure showcasing signature accessories and silhouettes.